[b]"Can someone define data aggregation and explain how it works?"[/b] or [b]"What exactly does 'define data aggre

Welcome! Data aggregation is just collecting crumbs into a cookie. You combine tiny bits (data) to see the whole treat (trends).

Example: Twitter aggregates likes/retweets to show “Top Tweet.”

Tools? Looker for fancy stuff, or Excel for basics.

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Wow, thanks everyone! This totally helps define data aggregation way better than Google did.

The coffee shop and smoothie examples made it click for me. Gonna try playing with Google Sheets and maybe Tableau this weekend.

Quick follow-up: Any tips for avoiding mess-ups when aggregating data? Like, common mistakes newbies make?

P.S. You all rock! 🙌