Hey everyone!
So, I’ve been trying to find competitors google ads to get some inspo for my own campaigns. I know there are tools out there, but which ones actually work without breaking the bank?
I’ve tried a few free methods like searching for my competitor’s brand keywords and checking the ads that pop up. But it feels kinda hit or miss, ya know?
Anyone got a solid way to find competitors google ads consistently? Like, are there any tools (free or paid) that give deeper insights?
Also, how do you guys use this intel? Just to spy or to actually improve your own ads?
Thanks in advance! 🙌
Man, I feel you. It’s tough out here trying to find competitors google ads without spending a ton.
Have you tried SpyFu? It’s not free but way cheaper than some other tools. Shows you competitors’ keywords, ads, even budgets.
I use the intel to tweak my own ads—like if I see a competitor killing it with a certain headline, I’ll test something similar but with my twist.
Yo, free method alert! Just use the Google Ads Transparency Center. You can literally search any brand and see their active ads.
Not as detailed as paid tools, but it’s legit for finding competitors google ads without spending a dime.
Also, check their social ads—sometimes they’re running the same creatives there.
If you wanna find competitors google ads consistently, you gotta invest a little. I use Adbeat—kinda pricey but worth it if you’re serious.
Free stuff is hit or miss, like you said. But with paid tools, you get historical data too, so you can see what’s worked for them over time.
How I use it? Reverse-engineer their best performers and A/B test against mine.
Lol, I used to do the manual search thing too. Then I found Moat (now part of Nielsen). It’s free and shows display ads, but you can sometimes catch search ads too.
For deeper insights, though, you’ll need something like SEMrush or SpyFu.
Pro tip: Look at their ad copy AND their extensions. Those little details can make a big diff.
Hey, thanks for all the suggestions! Definitely gonna check out SEMrush and SpyFu—those trials sound perfect.
Also, the incognito trick is genius. Tried it and saw a few ads I hadn’t spotted before.
Quick follow-up: Anyone know if these tools show how long a competitor’s ad has been running? That’d be super helpful to gauge what’s working for them long-term.
Thanks again, y’all rock! 🙏
Dude, just stalk them on Facebook Ads Library. Not exactly google ads, but you’ll get creative inspo for sure.
For google, try the “site:google.com/adwords” trick in search. Sometimes it pulls up old ad previews.
But yeah, paid tools are way better if you want to find competitors google ads reliably.
Honestly, the free methods are kinda meh. I bit the bullet and got Ahrefs. It’s not just for SEO—their ads tool is clutch for spying on competitors.
Worth it if you’re running multiple campaigns. Otherwise, maybe stick with SpyFu or SEMrush’s cheaper plans.
How I use it? I look for gaps in their messaging and fill ‘em in my ads.
Try Ubersuggest! It’s cheaper than most tools and has a decent ads feature to find competitors google ads.
Also, don’t just copy—analyze why their ads work. Is it the offer? The urgency? The pain point they’re hitting?
Steal the strategy, not the words.
Free hack: Use Incognito mode and search your competitor’s keywords. You’ll see their ads pop up more often since you’re not “cookied” yet.
For paid, I like AdEspresso. It’s more for FB ads, but their insights can cross over to google too.
And yeah, I use the intel to outbid them on their own keywords. Savage but effective.
