Yo! For google ads competitor analysis, I swear by the free version of Google Ads Auction Insights. It’s built right into Google Ads and shows you who you’re competing against, their impression share, and overlap rate. Super handy and no extra cost.
Also, don’t sleep on manually searching for your competitors’ ads. Just type in their keywords and see what pops up. It’s old-school but effective.
As for how often, I’d say monthly if you’re in a super competitive niche. Otherwise, quarterly works.
Also, don’t sleep on manually searching for your competitors’ ads. Just type in their keywords and see what pops up. It’s old-school but effective.
As for how often, I’d say monthly if you’re in a super competitive niche. Otherwise, quarterly works.